AdhamZaki

Spearheaded a web development agency, producing polished, high-performance web applications for a wide range of clients.

Drove the full project lifecycle, from initial designs to deployment, ensuring robust, secure, and efficient solutions.

Collaborated closely with clients to gather requirements, scope projects, and align technical strategies with stakeholder expectations.

Balanced trade-offs to meet long-term goals and adhere to engineering principles, consistently delivering within strict deadlines.

Developed 10+ responsive full-stack applications, integrating multiple APIs and databases/CMS.

Navigated a fast-paced, complex environment, effectively managing client expectations and delivering high-quality solutions.

Developed a custom shopping experience for Equinox+ powered by React, Stripe and Shopify, enhancing the user experience and streamlining transactions.

Implemented technical patterns like user authentication and location services for Kia.ca.

Replaced manual database migration tasks with automated scripts, saving roughly 8 hours per week.

Developed data pipelines in Python to analyze web traffic and assess online marketing performance. Optimized advertisement spending, achieving a 15% increase in conversions with the same budget by refining channel strategies and targeting high-value opportunities.

Created interactive dashboards to visualize marketing metrics, facilitating real-time performance tracking and data-driven decision-making.

Automated web-page performance audits using JavaScript and collaborated with brand teams to implement improvements, resulting in a 3-5 second reduction in page load times and a ~2-position boost in Google Search rankings.